What Is Branding And Why Is it Important for Your Business?
Introduction Branding, in bold words, is NOT just your logo or your colour scheme and It is definitely NOT having a webpage presence either. And despite their interchangeable nature, Branding is not Marketing. So what exactly Is Branding and why is it important for your Business? Think of Branding as a feeling or a connection […]
Social Media Marketing for Businesses
Introduction Let’s be honest, Existence of most businesses on social media? They are just..there. They post dry updates, share or repost memes, copy trends and reply in the most robotic way possible. Then wonder why people rarely engage with them online. Social media is not a billboard, it is rather an escape for the users. […]
SEO vs SEM: How Do They Work Together?
Introduction: A Strategic Partnership, Not a Rivalry Search Engine Optimization (SEO) and Search Engine Marketing (SEM) are Interchangeably used in the digital marketing ecosystem. In reality however, they both are quite different but when used together, can be a powerful, integrated approach to reach search visibility. This article explores both, not to pit them against […]
